UK Magazine “Management in Healthcare” | Delivering On The Promise Of Your Brand by Jake Poore

What if every employee, physician and volunteer in an organisation actually knew the brand promise by heart, and could even recite it verbatim when asked (and without rolling their eyes)? They could also state where it came from, saying with pride,‘It was developed by us and our patients, for us and our patients.’They could even share how they found it to be personally relevant, applicable and a genuine reflection of their individual work and how it has become an important differentiator and competitive advantage for their hospital.